{"id":173444,"date":"2026-05-19T17:42:40","date_gmt":"2026-05-19T22:42:40","guid":{"rendered":"https:\/\/www.newsite.tonycanepa.com\/?post_type=portfolio&#038;p=173444"},"modified":"2026-05-25T17:34:55","modified_gmt":"2026-05-25T22:34:55","slug":"bg-reynolds-branding","status":"publish","type":"portfolio","link":"https:\/\/www.newsite.tonycanepa.com\/?portfolio=bg-reynolds-branding","title":{"rendered":"BG Reynolds Brand Identity"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;140666&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; align_medium=&#8221;align_center_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;279786&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;129314&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; align_medium=&#8221;align_center_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;138867&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-136269&#8243; text_size=&#8221;fontsize-338686&#8243; text_space=&#8221;fontspace-781688&#8243; sub_lead=&#8221;yes&#8221; css_animation=&#8221;zoom-in&#8221; uncode_shortcode_id=&#8221;843521&#8243;]BG Reynolds Brand Identity[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;691703&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;173451&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;three-two&#8221; uncode_shortcode_id=&#8221;114590&#8243;][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;2&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;857008&#8243;][vc_column column_width_percent=&#8221;78&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; font_family=&#8221;font-136269&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; shadow=&#8221;sm&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;2&#8243; shift_y_fixed=&#8221;yes&#8221; shift_y_down=&#8221;-2&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;113672&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/4&#8243; uncode_shortcode_id=&#8221;374821&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-136269&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;210925&#8243;]Client[\/vc_custom_heading][vc_column_text text_color=&#8221;color-wvjs&#8221; uncode_shortcode_id=&#8221;111015&#8243; text_color_type=&#8221;uncode-palette&#8221;]<a href=\"https:\/\/bgreynolds.com\/\" target=\"_blank\" rel=\"noopener\">BG Reynolds<br \/>\nCocktail Syrups<\/a>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/4&#8243; uncode_shortcode_id=&#8221;110195&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-136269&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;185763&#8243;]Services[\/vc_custom_heading][vc_column_text text_color=&#8221;color-wvjs&#8221; uncode_shortcode_id=&#8221;107405&#8243; text_color_type=&#8221;uncode-palette&#8221;]Branding<br \/>\nLogo Design<br \/>\nIllustration<br \/>\nCustom Lettering[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/4&#8243; uncode_shortcode_id=&#8221;102466&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-136269&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;823090&#8243;]Year[\/vc_custom_heading][vc_column_text text_color=&#8221;color-wvjs&#8221; uncode_shortcode_id=&#8221;108500&#8243; text_color_type=&#8221;uncode-palette&#8221;]2018[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/4&#8243; uncode_shortcode_id=&#8221;168925&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-136269&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;206698&#8243;]Other Credits[\/vc_custom_heading][vc_column_text text_color=&#8221;color-wvjs&#8221; uncode_shortcode_id=&#8221;367242&#8243; text_color_type=&#8221;uncode-palette&#8221;]Swizzle Stick Production:\u00a0<a href=\"https:\/\/www.royercorp.com\/\" target=\"_blank\" rel=\"noopener\">Royer<\/a><\/p>\n<p>Glassware and Merchandise Production: <a href=\"https:\/\/www.culturecove.com\/\" target=\"_blank\" rel=\"noopener\">Culture Cove<\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;540428&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;124184&#8243; column_width_pixel=&#8221;700&#8243;][vc_custom_heading text_font=&#8221;font-136269&#8243; text_size=&#8221;h1&#8243; text_height=&#8221;fontheight-357766&#8243; uncode_shortcode_id=&#8221;100455&#8243;]Like a mai tai, BG Reynolds needed to be tropical, timeless, and above all else fun.[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;212837&#8243;]The balance of flavors in a tiki drink can often be measured in single drops, so tropical bartenders and home enthusiasts are known for being particular (if not obsessive) about what&#8217;s behind their bar.\u00a0 So when <a href=\"https:\/\/bgreynolds.com\/\" target=\"_blank\" rel=\"noopener\">BG Reynolds<\/a> began making high quality syrups, specifically tailored for tiki cocktails in 2009, it opened the doors to a perfect mai tai for those who choose to spend the weekend relaxing, instead of laboriously grinding almonds to make orgeat.<\/p>\n<p>So after almost 10 years and the refinement of dozens of recipes, founder Blair Reynolds was looking for a way to refresh the brand&#8217;s visual styling into a fun, cohesive package for both the primary brand (below) and the product packaging.<\/p>\n<p>This began with a versatile new logo, wordmark, and a trio of mascot tikis that would give character to across the expanding line of syrups, mixers and merchandise.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; 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