{"id":172911,"date":"2026-04-16T23:43:52","date_gmt":"2026-04-16T23:43:52","guid":{"rendered":"https:\/\/www.newsite.tonycanepa.com\/?post_type=portfolio&p=172911"},"modified":"2026-04-17T00:39:22","modified_gmt":"2026-04-17T00:39:22","slug":"we-r-tacoma-book-2","status":"publish","type":"portfolio","link":"https:\/\/www.newsite.tonycanepa.com\/?portfolio=we-r-tacoma-book-2","title":{"rendered":"We R Tacoma Book"},"content":{"rendered":"

[vc_row][vc_column width=”1\/1″][vc_raw_html]JTVCZGZsaXAlMjBpZCUzRCUyMjE3MjgzOSUyMiU1RCU1QiUyRmRmbGlwJTVEJTIw[\/vc_raw_html][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_gallery el_id=”gallery-195437″ dynamic=”yes” gallery_back_color=”color-uydo” gutter_size=”2″ inner_padding=”yes” screen_lg=”1000″ screen_md=”600″ screen_sm=”480″ single_overlay_opacity=”50″ single_padding=”2″ single_border=”yes” uncode_shortcode_id=”896486″ title=”We R Tacoma Book Gallery” gallery_back_color_type=”uncode-palette”][\/vc_column][\/vc_row][vc_row unlock_row=”” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”1″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”106029″][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/3″ uncode_shortcode_id=”288112″][vc_separator sep_color=”color-wvjs” uncode_shortcode_id=”637869″ sep_color_type=”uncode-palette”][\/vc_column][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/3″ uncode_shortcode_id=”105069″][vc_custom_heading text_color=”color-166687″ uncode_shortcode_id=”167908″ text_color_type=”uncode-palette”]Awards[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/3″ uncode_shortcode_id=”807076″][vc_separator sep_color=”color-wvjs” uncode_shortcode_id=”637869″ sep_color_type=”uncode-palette”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/3″][vc_column_text text_color=”color-166687″ uncode_shortcode_id=”117999″ text_color_type=”uncode-palette”]American Advertising Federation National\u00a0ADDY Awards<\/strong><\/p>\n

Gold ADDY \u2013 Cover Design
\nSilver ADDY \u2013 Book Design
\nSilver ADDY \u2013 Direct Mail, Single \u2013 Flat[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_column_text text_color=”color-166687″ uncode_shortcode_id=”137224″ text_color_type=”uncode-palette”]American Advertising Federation District XI\u00a0ADDY Awards<\/strong><\/p>\n

Judges\u2019 Choice Award for \u201cOutstanding Body of Work\u201d<\/p>\n

Gold ADDY \u2013 Illustration
\nGold ADDY \u2013 Book Design
\nGold ADDY \u2013 Direct Mail, Single \u2013 Flat
\nGold ADDY \u2013 Cover Design
\nGold ADDY \u2013 Copywriting[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_column_text text_color=”color-166687″ uncode_shortcode_id=”152569″ text_color_type=”uncode-palette”]American Advertising Federation Seattle\u00a0ADDY Awards
\n<\/strong>
\nJudge\u2019s Choice ADDY<\/p>\n

Gold ADDY \u2013 Illustration
\nGold ADDY \u2013 Book Design
\nGold ADDY \u2013 Direct Mail, Single \u2013 Flat
\nSilver ADDY \u2013 Cover Design
\nSilver ADDY \u2013 Copywriting[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

At the end of each season, the Rainiers send out a unique piece to each of their season ticket holders to remind them what a great time they had at the ballpark and to entice them to renew their season tickets for the following year. For the 2014 piece, I pitched a a classic children\u2019s book that I would illustrate in a vintage \u201ccartoon modern\u201d style. The phrase \u201cWe \u2018R\u2019 Tacoma\u201d was taken from a T-shirt design I had created earlier in the season that had become one of our top sellers. The rhyming verse would remind readers of the books they read as children and hopefully kids would enjoy the book simply at face value. The interior pages were printed on a thick, textured, off-white stock to further add to the vintage feel. <\/p>\n","protected":false},"author":1,"featured_media":172933,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"portfolio_category":[18,21],"class_list":["post-172911","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-adv","portfolio_category-branding"],"_links":{"self":[{"href":"https:\/\/www.newsite.tonycanepa.com\/index.php?rest_route=\/wp\/v2\/portfolio\/172911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsite.tonycanepa.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.newsite.tonycanepa.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsite.tonycanepa.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsite.tonycanepa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=172911"}],"version-history":[{"count":7,"href":"https:\/\/www.newsite.tonycanepa.com\/index.php?rest_route=\/wp\/v2\/portfolio\/172911\/revisions"}],"predecessor-version":[{"id":172913,"href":"https:\/\/www.newsite.tonycanepa.com\/index.php?rest_route=\/wp\/v2\/portfolio\/172911\/revisions\/172913"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsite.tonycanepa.com\/index.php?rest_route=\/wp\/v2\/media\/172933"}],"wp:attachment":[{"href":"https:\/\/www.newsite.tonycanepa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=172911"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.newsite.tonycanepa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_category&post=172911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}