BG Reynolds Brand Identity

The balance of flavors in a tiki drink can often be measured in single drops, so tropical bartenders and home enthusiasts are known for being particular (if not obsessive) about what’s behind their bar.  So when BG Reynolds began making high quality syrups, specifically tailored for tiki cocktails in 2009, it opened the doors to a perfect mai tai for those who choose to spend the weekend relaxing, instead of laboriously grinding almonds to make orgeat.

So after almost 10 years and the refinement of dozens of recipes, founder Blair Reynolds was looking for a way to refresh the brand’s visual styling into a fun, cohesive package for both the primary brand (below) and the product packaging.

This began with a versatile new logo, wordmark, and a trio of mascot tikis that would give character to across the expanding line of syrups, mixers and merchandise.